Electronic Arts to Offer 'Battlefield Heroes' As Free Download

Will test out new play for free business model where it makes money not from game sales, but from in-game advertising and character upgrades for things like special weapons, speed, etc.. Apparently frustrated by the extensive levels of piracy plaguing the desktop gaming biz, Electronic Arts has announced a new approach to the industry with its new free to play business model whereby a game is given away to consumers for free, and it generates revenue instead through advertising and micro-transactions. </img>


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