Wants ISPs, university network administrators, user-generated content sites, search engines, auction Web sites and even consumer electronics and home networking device manufacturers to install content filtering technologies to prevent the flow of copyrighted material. In interesting video interview on CNBC's "Squawk Box," NBC Universal Pres Jeff Zucker says that copyright holders are in a losing battle against piracy and he wants everybody to pitch in and tackle the problem.

He starts off by trying to intertwine content piracy with physical piracy, as in bogus pharmaceuticals a http://feeds.feedburner.com/~a/zeropaid?i=7GBbDb</img> (http://feeds.feedburner.com/~a/zeropaid?a=7GBbDb)


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